"Saturday afternoon, having a drink in a bar after Friday night's
beer and curry. I walk into the toilets and am confronted by a warning
sign: 'Caution. You are now entering a Super Noodles Vindaloo blast
"Inside, and there's more - one cubicle sealed off with police tape,
warning: 'Danger. Ringburn in progress.'
"It's a perfect example of advertising that the target audience can
relate to. Positioning the posters, stickertape and even smoke machines
in the toilets of pubs and bars means this campaign will be seen by
Batchelor's target audience."
Client: Batchelor's Super Noodles
Media planning: Pete Lien, Naked Communications
Media buying: Outdoor Connection/Blade
Brief: To position Vindaloo Super Noodles as perfect post-pub nosh