MEDIA CHOICE

Stephen Miron, the commercial director of The Independent, chooses the ads for Robbie Williams’ album which dominated poster sites at the Brit Awards: ’In the stretch limo you couldn’t fail to notice that every single six-sheet approaching Docklands was taken up with a poster of Robbie in black tux. A great bit of tactical poster buying no doubt impressed the executives from EMI and pissed off any of Williams’ former associates from Take That.’ Media planning by Gareth Jones at Carat, media buying by James Davies at Posterscope, creative by Tom Hingston Studios.

Stephen Miron, the commercial director of The Independent, chooses

the ads for Robbie Williams’ album which dominated poster sites at the

Brit Awards: ’In the stretch limo you couldn’t fail to notice that every

single six-sheet approaching Docklands was taken up with a poster of

Robbie in black tux. A great bit of tactical poster buying no doubt

impressed the executives from EMI and pissed off any of Williams’ former

associates from Take That.’ Media planning by Gareth Jones at Carat,

media buying by James Davies at Posterscope, creative by Tom Hingston

Studios.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus