Mairi Clark chooses Ben Sherman’s ’body-piercing’ ad in I-D
magazine: ’Targeting cutting-edge I-D readers is an unenviable task, but
this is a fantastic example of magazine and media agency working
together to achieve impact. The picture of an Afro-Cuban man with 50
body piercings is stunning, so readers already have body-piercing on
their minds when they see the Ben Sherman ad on the next page. I doubt
this would have worked anywhere else in the mag.’ Media planner/buyer:
Rob Blake, MediaCom; creative: Grey.