Eleanor Trickett chooses Carling Premier’s advertisement in the May
edition of Maxim: ’Carling Premier has decided it wants to ’own’ the
babes in the men’s monthlies, but this piece of buying goes further than
that. Did BBJ know that Sara Cox would be shot against the
near-identical blue background? I have to admit that I came close to
calling WCRS to ask why they hadn’t told us Sara Cox was advertising the
lager.’ Planned and bought by Nick Hammond and Martyn Stokes at BBJ
Media Services, creative by WCRS.