MEDIA CHOICE

Eleanor Trickett chooses Carling Premier’s advertisement in the May edition of Maxim: ’Carling Premier has decided it wants to ’own’ the babes in the men’s monthlies, but this piece of buying goes further than that. Did BBJ know that Sara Cox would be shot against the near-identical blue background? I have to admit that I came close to calling WCRS to ask why they hadn’t told us Sara Cox was advertising the lager.’ Planned and bought by Nick Hammond and Martyn Stokes at BBJ Media Services, creative by WCRS.

Eleanor Trickett chooses Carling Premier’s advertisement in the May

edition of Maxim: ’Carling Premier has decided it wants to ’own’ the

babes in the men’s monthlies, but this piece of buying goes further than

that. Did BBJ know that Sara Cox would be shot against the

near-identical blue background? I have to admit that I came close to

calling WCRS to ask why they hadn’t told us Sara Cox was advertising the

lager.’ Planned and bought by Nick Hammond and Martyn Stokes at BBJ

Media Services, creative by WCRS.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus