MEDIA CHOICE

Judy Jackson, a media manager at Barclaycard, chooses the Sony PC-7 Handycam TV ad in Friends, Channel 4, Wednesday 18 June: ’When Rachel attended the wedding of the man she jilted, Friends took on the sequinned feel of weddings familiar to all. If the pink dresses weren’t eye-catching enough, the first commercial break proved breathtaking, with an ad for Sony PC-7 Handycam exploiting the theme of the show with a series of stunt weddings.’ Media planner: Harriet Frost; media buyer: Matthew Veitch at BMP Optimum; creative: BMP DDB.

Judy Jackson, a media manager at Barclaycard, chooses the Sony PC-7

Handycam TV ad in Friends, Channel 4, Wednesday 18 June: ’When Rachel

attended the wedding of the man she jilted, Friends took on the

sequinned feel of weddings familiar to all. If the pink dresses weren’t

eye-catching enough, the first commercial break proved breathtaking,

with an ad for Sony PC-7 Handycam exploiting the theme of the show with

a series of stunt weddings.’ Media planner: Harriet Frost; media buyer:

Matthew Veitch at BMP Optimum; creative: BMP DDB.



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