Judy Jackson, a media manager at Barclaycard, chooses the Sony PC-7
Handycam TV ad in Friends, Channel 4, Wednesday 18 June: ’When Rachel
attended the wedding of the man she jilted, Friends took on the
sequinned feel of weddings familiar to all. If the pink dresses weren’t
eye-catching enough, the first commercial break proved breathtaking,
with an ad for Sony PC-7 Handycam exploiting the theme of the show with
a series of stunt weddings.’ Media planner: Harriet Frost; media buyer:
Matthew Veitch at BMP Optimum; creative: BMP DDB.