Claire Beale chooses the Chanel bookmark that has been inserted
into women’s magazines, including Cosmopolitan and Red, this month:
’This is a great idea, simple yet really clever - a bookmark for your
favourite women’s magazine. It wouldn’t work in all titles but, for
those truly meaty ones with interesting articles which take ages to wade
through, it’s useful to have a marker to remind you where you left off.
And, of course, like all things Chanel, it looks beautifully
Media planner/buyer: Caroline Butterworth, media planning director:
Nigel Conway, both at MediaVest, creative: in-house.