Katherine Almond, media director at New PHD, chooses the Times’s
millennium structure on Cromwell Road: ’The Times’s strapline is
’Changing Times’ and this spectacular structure embodies the concept.
Quite literally, it shows the time changing, by counting down the days
to the millennium and by flashing up news headlines. It manages to make
its neighbouring Cromwell Road specials look a bit passe and ’old
millennium’.’ Media planning and buying by Mark Jarvis at Carat;
creative by the architect, Cristina Garcia, designed by 4i with
structural engineering by Atelier One.
