David McMurtrie, the director of international media at MediaCom,
chooses the Renault Clio ’wedding’ teaser campaign: ’I first spotted the
handwritten fly posters saying ’Don’t Do It Nicole’, closely followed by
strip ads in TV listings and radio ads with Tatler’s editor, Jane
Procter, commenting on the ’media wedding of the year’. If the
commercial is half as effective as the build-up, Renault’s dealers
should be eagerly anticipating a busy summer of selling.’ Media
planning/buying: Helen Adcock, Optimedia; creative: Publicis.