Anna Griffiths, Campaign's media editor, chooses an office Valentine's Day campaign set up by lastminute.com.
'As Campaign's office gears up for the annual influx of flowers and cards on Valentine's Day, we were rather taken with the idea of developing an extra frisson through an internal posting box, sent courtesy of lastminute.com.
'With the box, posters calling secret admirers to action and ready-printed cards (with the tagline: 'do something lastminute.com'), offices around the nation are set to become chapels of love. And anyone who has forgotten their loved ones are reminded that they can still be saved by lastminute.com.'
Medium Postcards, posters and postboxes in offices
Media New PHD
Creative M&C Saatchi
Brief Create stand-out for lastminute.com at an opportune time.