Claire Beale chooses the series of ads for Holiday Inn that
appeared in the Financial Times last week.
’Balloons are not the sort of thing I expect to fall out of my copy of
the FT, so (after blowing them up and annoying my colleagues with them)
I followed the instructions and turned to the series of ads throughout
the newspaper. The cunning combination of loose insert and display ads
was a novel way of capturing the FT’s business audience.’ Media
planning/buying: Cate Politi, Mediapolis, Creative: Young and Rubicam