Nick Mustoe, the chief executive of Mustoe Merriman Herring Levy,
chooses Orange’s wraparound in Campaign last week: ’It’s often hard to
admit it - when you see a key competitor to one of your clients pull off
something that you think is brilliant - but that’s exactly how I felt
last week when I opened Campaign. This is a great media idea that
reinforces the rational coverage message in a highly empathetic
environment, while also reinforcing Orange’s stylish emotional imagery.’
Planner/buyer: Jeremy Krantz; agency:WCRS.