MEDIA CHOICE

Nick Mustoe, the chief executive of Mustoe Merriman Herring Levy, chooses Orange’s wraparound in Campaign last week: ’It’s often hard to admit it - when you see a key competitor to one of your clients pull off something that you think is brilliant - but that’s exactly how I felt last week when I opened Campaign. This is a great media idea that reinforces the rational coverage message in a highly empathetic environment, while also reinforcing Orange’s stylish emotional imagery.’ Planner/buyer: Jeremy Krantz; agency:WCRS.

Nick Mustoe, the chief executive of Mustoe Merriman Herring Levy,

chooses Orange’s wraparound in Campaign last week: ’It’s often hard to

admit it - when you see a key competitor to one of your clients pull off

something that you think is brilliant - but that’s exactly how I felt

last week when I opened Campaign. This is a great media idea that

reinforces the rational coverage message in a highly empathetic

environment, while also reinforcing Orange’s stylish emotional imagery.’

Planner/buyer: Jeremy Krantz; agency:WCRS.



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