Mark Wood, the commercial director of Sky Television Sales, chooses
the White Knight ad which appeared in Channel 4’s Cutting Edge expose of
second-hand car salesmen last Tuesday. ’The show was all about the dodgy
dealings of used-car salesmen, but there was nothing dodgy about the
placement of White Knight’s ad for its used-car Warranty Plan in the
first break. Nice one, my son.’ Media planners/buyers: Pedro Avery,
Scott Butler, Mark Syal, Booth Lockett Makin; creative: Dolphin.