MEDIA CHOICE

Mark Wood, the commercial director of Sky Television Sales, chooses the White Knight ad which appeared in Channel 4’s Cutting Edge expose of second-hand car salesmen last Tuesday. ’The show was all about the dodgy dealings of used-car salesmen, but there was nothing dodgy about the placement of White Knight’s ad for its used-car Warranty Plan in the first break. Nice one, my son.’ Media planners/buyers: Pedro Avery, Scott Butler, Mark Syal, Booth Lockett Makin; creative: Dolphin.

Mark Wood, the commercial director of Sky Television Sales, chooses

the White Knight ad which appeared in Channel 4’s Cutting Edge expose of

second-hand car salesmen last Tuesday. ’The show was all about the dodgy

dealings of used-car salesmen, but there was nothing dodgy about the

placement of White Knight’s ad for its used-car Warranty Plan in the

first break. Nice one, my son.’ Media planners/buyers: Pedro Avery,

Scott Butler, Mark Syal, Booth Lockett Makin; creative: Dolphin.



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