David Mansfield, group chief executive of Capital Radio, chooses
the Foster’s mafia-themed ’kiss’ ad, the first in the centre break of
the Last Don on ITV on 2 May: ’Not only was the fit with the programming
seamless, but the idea helped set up the Foster’s ’No Worries Weekend’
that evening. It was a smart media placement integrated into the bigger
picture.’ Media buying by Jo Pashley and media planning by Simon
Redican, MediaVest; creative by M&C Saatchi.