MEDIA CHOICE

Anna Griffiths chooses the JVC Adagio range ad in January’s Maxim. ’I like to read the lads’ mags to be sure of the competition. So, after a quick whip through an article on fetish parties, I came across the ad for JVC’s ’awesome’ stereos, with the tagline ’fkuc the neighbours’. Well, it made this ladette laugh.’ Media planning/buying: Charlie Redmayne and Robert Cross, RCL Communications; creative: Mortimer Whittaker O’Sullivan.

Anna Griffiths chooses the JVC Adagio range ad in January’s Maxim.

’I like to read the lads’ mags to be sure of the competition. So, after

a quick whip through an article on fetish parties, I came across the ad

for JVC’s ’awesome’ stereos, with the tagline ’fkuc the neighbours’.

Well, it made this ladette laugh.’ Media planning/buying: Charlie

Redmayne and Robert Cross, RCL Communications; creative: Mortimer

Whittaker O’Sullivan.



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