MEDIA CHOICE

Joe Gill chooses Virgin Clothing’s spread in Arena Homme Plus: ’I could well be persuaded to part with my Nikes by this apparently gimmicky spread which, despite being buried among the cool fashion shoots that dominate Arena Homme Plus, manages to catch the eye - especially as it is positioned seemlessly opposite a ’leisure shoes’ feature on laceless formal footwear.’ Media planners: Peter Bennett, Howard Titley, Saatchi & Saatchi, buyer: Nick Vyas, Zenith, creative: Saatchis.

Joe Gill chooses Virgin Clothing’s spread in Arena Homme Plus: ’I

could well be persuaded to part with my Nikes by this apparently

gimmicky spread which, despite being buried among the cool fashion

shoots that dominate Arena Homme Plus, manages to catch the eye -

especially as it is positioned seemlessly opposite a ’leisure shoes’

feature on laceless formal footwear.’ Media planners: Peter Bennett,

Howard Titley, Saatchi & Saatchi, buyer: Nick Vyas, Zenith, creative:

Saatchis.



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