MEDIA CHOICE:

Eleanor Trickett chooses the Robinson’s ’whodunnit’ ad in Hello! magazine. ’My flicking-through-without-actually-absorbing-anything approach to Hello! magazine was the perfect foil for this ad, which tied in well with the rest of the magazine. It took me a while to realise that it was, in fact, an ad. However, I did find Bob Holness’s apparently shaven leg a turn-off.’ Media planner: Diane Maxwell at Michaelides and Bednash; media buyer: Joe Copley at TMD Carat; creative: HHCL & Partners

Eleanor Trickett chooses the Robinson’s ’whodunnit’ ad in Hello!

magazine. ’My flicking-through-without-actually-absorbing-anything

approach to Hello! magazine was the perfect foil for this ad, which tied

in well with the rest of the magazine. It took me a while to realise

that it was, in fact, an ad. However, I did find Bob Holness’s

apparently shaven leg a turn-off.’ Media planner: Diane Maxwell at

Michaelides and Bednash; media buyer: Joe Copley at TMD Carat; creative:

HHCL & Partners



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