Eleanor Trickett chooses the Robinson’s ’whodunnit’ ad in Hello!
magazine. ’My flicking-through-without-actually-absorbing-anything
approach to Hello! magazine was the perfect foil for this ad, which tied
in well with the rest of the magazine. It took me a while to realise
that it was, in fact, an ad. However, I did find Bob Holness’s
apparently shaven leg a turn-off.’ Media planner: Diane Maxwell at
Michaelides and Bednash; media buyer: Joe Copley at TMD Carat; creative:
HHCL & Partners