MEDIA CHOICE

Eleanor Trickett picks the Lynx ad in December’s Loaded: ’The cheek of it, expecting a magazine’s readers to finish the ad off themselves!

Eleanor Trickett picks the Lynx ad in December’s Loaded: ’The cheek

of it, expecting a magazine’s readers to finish the ad off

themselves!



These peel-off stickers are a brilliant idea, encouraging real

interaction with the brand. In my experience, few people can help

messing about with sticky things. In fact, I had to stop my boyfriend

from playing with these ones, as I needed the mag to write this piece.’

Planned and bought by Jane Wolfson at Initiative Media, creative by

Bartle Bogle Hegarty.