MEDIA CHOICE:

Phil Carter, the design director of Carter Wong & Partners, chooses the ad for Morland’s Old Speckled Hen that appeared on the front page of the Telegraph last week. ’When I saw the Telegraph’s photo of a fluffy fox cuddly toy raised aloft in celebration of the proposed ban on fox hunting, my eye was then drawn to his likeable cousin below toasting Old Speckled Hen. A mere coincidence?

Phil Carter, the design director of Carter Wong & Partners, chooses

the ad for Morland’s Old Speckled Hen that appeared on the front page of

the Telegraph last week. ’When I saw the Telegraph’s photo of a fluffy

fox cuddly toy raised aloft in celebration of the proposed ban on fox

hunting, my eye was then drawn to his likeable cousin below toasting Old

Speckled Hen. A mere coincidence?



Or had Morland’s media buyers foreseen this excellent juxtaposition?’

Agency: RPG Advertising, media planner/buyer: Peter Morgan



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