MEDIA CHOICE

John Owen chooses an ad for the London Zoo which was placed in the programme for the European Gala Charity Premiere of the new John Cleese film, Fierce Creatures. ’The sponsorship was inspired - too many agencies treat the in-house programme as a bit of a chore. Harari Page’s ’dead parrots are not funny’ stands out from the bland ’good luck’ messages to make a serious point about animal protection via a well-chosen play on Cleese’s most famous comedy moment.’ Media placement: Tina Garvin, Harari Page, creative: Harari Page.

John Owen chooses an ad for the London Zoo which was placed in the

programme for the European Gala Charity Premiere of the new John Cleese

film, Fierce Creatures. ’The sponsorship was inspired - too many

agencies treat the in-house programme as a bit of a chore. Harari Page’s

’dead parrots are not funny’ stands out from the bland ’good luck’

messages to make a serious point about animal protection via a

well-chosen play on Cleese’s most famous comedy moment.’ Media

placement: Tina Garvin, Harari Page, creative: Harari Page.



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