MEDIA CHOICE

Eleanor Trickett, Campaign’s editorial assistant, chooses the Royal Marines ad in the latest issue of Viz. ’Aping Viz’s editorial style, the targeting was spot on - the coupon hardly needed to mention the age and sex restriction (male, 16 to 27). The familiar ’are you ’ard enough’ message as it appears in the national press is safe enough - this ad’s approach is a humorous spin on the theme and should separate the men from the boys.’ Media planner: Sibi Cole, Young and Rubicam; media buyer: Matt Hales, Mediapolis; creative agency: Young and Rubicam.

Eleanor Trickett, Campaign’s editorial assistant, chooses the Royal

Marines ad in the latest issue of Viz. ’Aping Viz’s editorial style, the

targeting was spot on - the coupon hardly needed to mention the age and

sex restriction (male, 16 to 27). The familiar ’are you ’ard enough’

message as it appears in the national press is safe enough - this ad’s

approach is a humorous spin on the theme and should separate the men

from the boys.’ Media planner: Sibi Cole, Young and Rubicam; media

buyer: Matt Hales, Mediapolis; creative agency: Young and Rubicam.



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