MEDIA CHOICE

John Owen chooses the Pimms ads that ran on the front page of the Independent during last week’s mini heatwave: ’When summer finally arrived, Pimms’ media buyers moved swiftly to strike a flexible deal with the Independent to ensure front-page ads each day the temperature reached a certain point. I always associate Pimms with cricket and, with England going so well in the Test Match, these ads made me crave a glass.

John Owen chooses the Pimms ads that ran on the front page of the

Independent during last week’s mini heatwave: ’When summer finally

arrived, Pimms’ media buyers moved swiftly to strike a flexible deal

with the Independent to ensure front-page ads each day the temperature

reached a certain point. I always associate Pimms with cricket and, with

England going so well in the Test Match, these ads made me crave a

glass.



Unfortunately, I was at home nursing my week-old baby girl and I don’t

think she’d have appreciated Daddy getting pissed.’ Media planning and

buying: Chris Bartlett at Court Burkitt & Company, creative: CBC.



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