Claire Beale chooses the ads for the Samaritans that have been
running in the Times over the past week. ’I’m not (yet) in the market
for a bit of Samaritan aid, but that’s really the beauty of these small
ads. They grab your attention when you least expect it, and their
sympathy with the environment of the weather forecast is perfect.’ Media
planner/buyer: Susi Parr, the Network; creative: Ogilvy & Mather.