MEDIA CHOICE

Claire Beale chooses the ads for the Samaritans that have been running in the Times over the past week. ’I’m not (yet) in the market for a bit of Samaritan aid, but that’s really the beauty of these small ads. They grab your attention when you least expect it, and their sympathy with the environment of the weather forecast is perfect.’ Media planner/buyer: Susi Parr, the Network; creative: Ogilvy & Mather.

Claire Beale chooses the ads for the Samaritans that have been

running in the Times over the past week. ’I’m not (yet) in the market

for a bit of Samaritan aid, but that’s really the beauty of these small

ads. They grab your attention when you least expect it, and their

sympathy with the environment of the weather forecast is perfect.’ Media

planner/buyer: Susi Parr, the Network; creative: Ogilvy & Mather.