MEDIA CHOICE

Mike Smallwood, the former chief executive of Western International Media in London, chooses this press ad promoting Channel 4’s Dispatches programme about battered men, which appeared in the Daily Telegraph last Thursday: ’Having spent the last quarter of 1998 in the US - where any irony in advertising seems to have been lost to an obsession with knocking copy - I saw this and thought it was brilliant. The ad appeared on the last of five pages dedicated to Prince Edward’s engagement to Sophie Rhys-Jones, making the campaign stand out in a genuinely amusing way.’ Planned and bought by Lee Terry at BMP Optimum; creative by Zone.

Mike Smallwood, the former chief executive of Western International

Media in London, chooses this press ad promoting Channel 4’s Dispatches

programme about battered men, which appeared in the Daily Telegraph last

Thursday: ’Having spent the last quarter of 1998 in the US - where any

irony in advertising seems to have been lost to an obsession with

knocking copy - I saw this and thought it was brilliant. The ad appeared

on the last of five pages dedicated to Prince Edward’s engagement to

Sophie Rhys-Jones, making the campaign stand out in a genuinely amusing

way.’ Planned and bought by Lee Terry at BMP Optimum; creative by Zone.



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