Claire Beale chooses the press ad for the RAC which appeared in
last Friday’s Daily Express: ’First the AA’s full-page ad hits out at
the RAC’s decision to sell off to the profit of the elite members of the
RAC’s gentlemen’s club in Pall Mall. When you turn the page you are
confronted with this response from the RAC - the execution cleverly
turns the AA’s effort on its head. Some deft buying from BBJ, an agency
that only picked up the account last week.’ Media planning and buying:
Piers Taylor and Tim Elton at BBJ Media Services, creative: M&C Saatchi.