MEDIA CHOICE

Caroline Marshall chooses the Anti-Racist Alliance poster by Maher Bird Associates which ran last month: ’When posted, these ads carried the words ’intelligent racist comment goes here’ with an arrow pointing down to an empty white space. A few days before the posters came down, if the racists had done their work, a second slip was posted, reading ’see what we’re up against’. Response to the ad was therefore either bigoted or apathetic, highlighting the ARA’s mission in each case.’ Sites donated by Mills & Allen, creative by Graham Kerr at MBA.

Caroline Marshall chooses the Anti-Racist Alliance poster by Maher

Bird Associates which ran last month: ’When posted, these ads carried

the words ’intelligent racist comment goes here’ with an arrow pointing

down to an empty white space. A few days before the posters came down,

if the racists had done their work, a second slip was posted, reading

’see what we’re up against’. Response to the ad was therefore either

bigoted or apathetic, highlighting the ARA’s mission in each case.’

Sites donated by Mills & Allen, creative by Graham Kerr at MBA.



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