MEDIA CHOICE

Andy Barnes, the commercial director of Channel 4, chooses the competition which Foster’s is running in the May issue of FHM to win a trip to Sydney to see in the millennium: ’This is a really original idea. You have to scratch off the bikini and if it matches the bikini printed on the following page, you’ve won. It’s a classic example of putting the right thing in the right place, guaranteeing reader involvement, though with true British reserve I haven’t scratched my bikini off yet.’ Media planning and buying by Simon Redican and Jo Thomas, MediaVest; creative by FHM.

Andy Barnes, the commercial director of Channel 4, chooses the

competition which Foster’s is running in the May issue of FHM to win a

trip to Sydney to see in the millennium: ’This is a really original

idea. You have to scratch off the bikini and if it matches the bikini

printed on the following page, you’ve won. It’s a classic example of

putting the right thing in the right place, guaranteeing reader

involvement, though with true British reserve I haven’t scratched my

bikini off yet.’ Media planning and buying by Simon Redican and Jo

Thomas, MediaVest; creative by FHM.



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