Alan Greaney, managing director of Media Initiatives, chooses Sky’s
enormous ’poster’ in Leicester Square: ’The Sky site in Leicester
Square, encouraging the public to go home to watch the best movies on
Sky, gains a massive profile in London’s film heartland. The added bonus
comes from it appearing on scaffolding in an area of high cinema
density. It’s a great media idea and MegaProfile, who developed this
opportunity, are now examining the possibility of back-lighting poster
sites on scaffolding.’ Media planning and buying: Nick Jarman, IPM;
creative: the Design Clinic.
