MEDIA CHOICE

Alan Greaney, managing director of Media Initiatives, chooses Sky’s enormous ’poster’ in Leicester Square: ’The Sky site in Leicester Square, encouraging the public to go home to watch the best movies on Sky, gains a massive profile in London’s film heartland. The added bonus comes from it appearing on scaffolding in an area of high cinema density. It’s a great media idea and MegaProfile, who developed this opportunity, are now examining the possibility of back-lighting poster sites on scaffolding.’ Media planning and buying: Nick Jarman, IPM; creative: the Design Clinic.

Alan Greaney, managing director of Media Initiatives, chooses Sky’s

enormous ’poster’ in Leicester Square: ’The Sky site in Leicester

Square, encouraging the public to go home to watch the best movies on

Sky, gains a massive profile in London’s film heartland. The added bonus

comes from it appearing on scaffolding in an area of high cinema

density. It’s a great media idea and MegaProfile, who developed this

opportunity, are now examining the possibility of back-lighting poster

sites on scaffolding.’ Media planning and buying: Nick Jarman, IPM;

creative: the Design Clinic.