MEDIA CHOICE

John Owen chooses the Chrysler Jeep’s hijacking of Land Rover’s 50th birthday in Autocar magazine: ’It’s a brave decision to advertise in your competitor’s editorial special. The execution is also clever: how can anybody get upset about being wished happy birthday? The message of superiority is tempered with humour and a smidgen - just a smidgen, mind - of goodwill. It’s all the stronger as a result.’ Media planner/buyer: Nick Durrant, BJK&E Media; creative by Delaney Fletcher Bozell.

John Owen chooses the Chrysler Jeep’s hijacking of Land Rover’s

50th birthday in Autocar magazine: ’It’s a brave decision to advertise

in your competitor’s editorial special. The execution is also clever:

how can anybody get upset about being wished happy birthday? The message

of superiority is tempered with humour and a smidgen - just a smidgen,

mind - of goodwill. It’s all the stronger as a result.’ Media

planner/buyer: Nick Durrant, BJK&E Media; creative by Delaney Fletcher

Bozell.



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