Anna Griffiths chooses an ad for the Audi A8 executive saloon in
January’s Elle magazine: ’I thought I’d spotted a new aftershave for
’him indoors’. I hadn’t heard of ’Aluminium pour homme’ and as I’m quite
partial to a bit of Chanel’s Platinum, I tore off the silver strip to
sniff ... well, nothing. I found my nose smeared across a car and
realised that I’d been had by an Audi ad. Clever stuff. But it’s done
sod all to help me find a Christmas present for my husband and, sadly,
my Campaign salary doesn’t stretch to an Audi.’ Planned and bought by
Paul Williams at BBJ Media Services; creative by BBH Unlimited.
