MEDIA CHOICE

Eleanor Trickett picks the Evening Standard’s ’live’ advertising on the London Underground last week: ’Being terribly English, I shrank back into my seat and turned my Walkman up when a bowler-hatted gentleman started making a noise about his dissatisfaction with his broadsheet.

Eleanor Trickett picks the Evening Standard’s ’live’ advertising on

the London Underground last week: ’Being terribly English, I shrank back

into my seat and turned my Walkman up when a bowler-hatted gentleman

started making a noise about his dissatisfaction with his

broadsheet.



But it soon became apparent that this was part of a very clever campaign

for the Evening Standard, driving home its USP as life-support for

Londoners that delivers today’s news today rather than a day late.’



Creative and media through HH&S.



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