Eleanor Trickett picks the Evening Standard’s ’live’ advertising on
the London Underground last week: ’Being terribly English, I shrank back
into my seat and turned my Walkman up when a bowler-hatted gentleman
started making a noise about his dissatisfaction with his
But it soon became apparent that this was part of a very clever campaign
for the Evening Standard, driving home its USP as life-support for
Londoners that delivers today’s news today rather than a day late.’
Creative and media through HH&S.