MEDIA CHOICE

Emma Hall chooses the Scoot ’postcard’ ad currently appearing in bars around the country. ’This is a neat and seasonal take on the whole postcard advertising medium. Scoot (formerly Freepages) gives the medium a Christmas spin by introducing a postcard that folds out to become wrapping paper, with the strapline ’Now you’ve found the paper, we’ll help you find the present.’’ Media planner/buyer: Abba Newbury, TMD Carat; design: Wolff Olins.

Emma Hall chooses the Scoot ’postcard’ ad currently appearing in

bars around the country. ’This is a neat and seasonal take on the whole

postcard advertising medium. Scoot (formerly Freepages) gives the medium

a Christmas spin by introducing a postcard that folds out to become

wrapping paper, with the strapline ’Now you’ve found the paper, we’ll

help you find the present.’’ Media planner/buyer: Abba Newbury, TMD

Carat; design: Wolff Olins.



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