Emma Hall chooses the Scoot ’postcard’ ad currently appearing in
bars around the country. ’This is a neat and seasonal take on the whole
postcard advertising medium. Scoot (formerly Freepages) gives the medium
a Christmas spin by introducing a postcard that folds out to become
wrapping paper, with the strapline ’Now you’ve found the paper, we’ll
help you find the present.’’ Media planner/buyer: Abba Newbury, TMD
Carat; design: Wolff Olins.