Marc Mendoza, managing director of Mediapolis, chooses the
McDonald’s ad which appeared in the movie, Jack & Sarah, on Channel 4
last week: ’In the film we see Jack talking tenderly to his baby while
his parents and in-laws listen in on the baby intercom downstairs. The
McDonald’s spot depicts a similar scenario - this piece of lateral
thinking by the media team made the ad doubly effective.’ Agency: Leo
Burnett, media planner: Matt Blackborn, media buyer: John Baylon.