MEDIA CHOICE

Claire Beale chooses the new press ads for Channel 5, running in TV listings magazines and supplements: ’Channel 5 took full advantage of the reorganisation of the listings press - its arrival at the end of this month necessitates this - by buying all the space they will occupy when on air. It’s a simple idea, but a bloody clever one; you can’t miss it - it’s time for 5.’ Media planner/buyer: Nigel Robinson, TMD Carat, creative work: Mother/Kesselskramer.

Claire Beale chooses the new press ads for Channel 5, running in TV

listings magazines and supplements: ’Channel 5 took full advantage of

the reorganisation of the listings press - its arrival at the end of

this month necessitates this - by buying all the space they will occupy

when on air. It’s a simple idea, but a bloody clever one; you can’t miss

it - it’s time for 5.’ Media planner/buyer: Nigel Robinson, TMD Carat,

creative work: Mother/Kesselskramer.



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