Claire Beale chooses the new press ads for Channel 5, running in TV
listings magazines and supplements: ’Channel 5 took full advantage of
the reorganisation of the listings press - its arrival at the end of
this month necessitates this - by buying all the space they will occupy
when on air. It’s a simple idea, but a bloody clever one; you can’t miss
it - it’s time for 5.’ Media planner/buyer: Nigel Robinson, TMD Carat,
creative work: Mother/Kesselskramer.