Claire Beale chooses the poster erected on the Marylebone Road to
launch BBC Experience, Auntie’s new interactive exhibition based at
Broadcasting House: ’Everyone’s trying to do something wild and wacky
with posters these days, from smelly ones, to noisy ones, to living
ones. This execution is a bit different. A posher version of those old
sea-side billboards where you stick your head through and appear as some
buxom fishwife, this is a truly interactive ad.’ Media planner/buyers:
Emma Lowther, BDDP GGT and Dominic Makin, Primesight; creative: BDDP GGT
