MEDIA CHOICE

Claire Beale chooses the poster erected on the Marylebone Road to launch BBC Experience, Auntie’s new interactive exhibition based at Broadcasting House: ’Everyone’s trying to do something wild and wacky with posters these days, from smelly ones, to noisy ones, to living ones. This execution is a bit different. A posher version of those old sea-side billboards where you stick your head through and appear as some buxom fishwife, this is a truly interactive ad.’ Media planner/buyers: Emma Lowther, BDDP GGT and Dominic Makin, Primesight; creative: BDDP GGT

Claire Beale chooses the poster erected on the Marylebone Road to

launch BBC Experience, Auntie’s new interactive exhibition based at

Broadcasting House: ’Everyone’s trying to do something wild and wacky

with posters these days, from smelly ones, to noisy ones, to living

ones. This execution is a bit different. A posher version of those old

sea-side billboards where you stick your head through and appear as some

buxom fishwife, this is a truly interactive ad.’ Media planner/buyers:

Emma Lowther, BDDP GGT and Dominic Makin, Primesight; creative: BDDP GGT