Eleanor Trickett picks the McVitie’s Penguin ad in Hello!: ’I’ll
probably burn in hell for this, but I was tiring of the Saint Diana pics
in Hello!’s tenth birthday edition. Then I turned the page to see a
delightful spread on Earl Penguin and his gorgeous new wife, Pauline.
Far better-looking than Earl Spencer, if you ask me. The subtle
placement of the product completes the tableau.’ Planned and bought by
Michelle Steggles, Leo Burnett; creative by Publicis.