Frank Bailey, the planning partner at Holder Wilson Pearce and
Bailey, chooses the new Organics campaign: ’The TV ad breaks the mould
by offering more than just a mix of patronising haircare advice peppered
with flakes of dandruff. But the great media idea goes to the poster
work - which kicked off by trading in beauty experts for Melinda
Messenger showering on Vauxhall Cross in a live outdoor display. The
best public clean-up in years.’ TV ads: J. Walter Thompson; posters:
media planner/buyer Laura Salem, Concord; creative Claydon-Heeley.