MEDIA CHOICE

Claire Beale chooses the launch campaign for Egg, the banking service from Prudential: ’First the day-long blitz of vox-pop ads on Channel 4.

Claire Beale chooses the launch campaign for Egg, the banking

service from Prudential: ’First the day-long blitz of vox-pop ads on

Channel 4.



Then the sponsorship of an eclectic range of TV shows which haven’t

previously been sponsored, all tied in with the clever press ads which

ensure that if you don’t get the message with the first execution, the

second makes sure you go back and look again. A brilliant mix of media,

all used intelligently.



It worked too well, if problems with response handling are anything to

go by.’ Media planning and buying: Drum PHD and New PHD; creative: Drum

and HHCL & Partners.



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