MEDIA CHOICE

Claire Beale chooses the press ad for Absolut Vodka which appears in this month’s style press, including Vanity Fair and Arena, and comes with a packet of wheat seeds attached to the page. ’What a great idea - grow your own vodka - although I suspect it takes a little more time and effort than nipping down the offie for a ready-made bottle. But this is a neat twist to the usual sort of tip-on and, unlike the usual perfume samples that pervade the style press, it doesn’t make your magazine smell like a boudoir. It’s a smart example of the media and creative teams working together to achieve real standout for the client from the increasing clutter of magazine ads.’ Media planner/buyer: Honey Western, TMD Carat, creative work: TBWA.

Claire Beale chooses the press ad for Absolut Vodka which appears

in this month’s style press, including Vanity Fair and Arena, and comes

with a packet of wheat seeds attached to the page. ’What a great idea -

grow your own vodka - although I suspect it takes a little more time and

effort than nipping down the offie for a ready-made bottle. But this is

a neat twist to the usual sort of tip-on and, unlike the usual perfume

samples that pervade the style press, it doesn’t make your magazine

smell like a boudoir. It’s a smart example of the media and creative

teams working together to achieve real standout for the client from the

increasing clutter of magazine ads.’ Media planner/buyer: Honey Western,

TMD Carat, creative work: TBWA.