Guy Sellers, the media director of Total Media, chooses the AA ad
which appeared in the break of ITV’s Breakdown programme on 14 April:
’This must be the hijack of the year. The fly-on-the-wall programme
covered a day in the lives of four RAC breakdown men. It was therefore
delightfully cheeky of the AA to trawl a well-disposed half-time
audience when the programme’s subject couldn’t advertise. Brilliant.’
Media buying: Matthew Huntingford, Zenith; media planning: Michaelides &
Bednash; creative: HHCL & Partners.