MEDIA CHOICE

Guy Sellers, the media director of Total Media, chooses the AA ad which appeared in the break of ITV’s Breakdown programme on 14 April: ’This must be the hijack of the year. The fly-on-the-wall programme covered a day in the lives of four RAC breakdown men. It was therefore delightfully cheeky of the AA to trawl a well-disposed half-time audience when the programme’s subject couldn’t advertise. Brilliant.’ Media buying: Matthew Huntingford, Zenith; media planning: Michaelides & Bednash; creative: HHCL & Partners.

Guy Sellers, the media director of Total Media, chooses the AA ad

which appeared in the break of ITV’s Breakdown programme on 14 April:

’This must be the hijack of the year. The fly-on-the-wall programme

covered a day in the lives of four RAC breakdown men. It was therefore

delightfully cheeky of the AA to trawl a well-disposed half-time

audience when the programme’s subject couldn’t advertise. Brilliant.’

Media buying: Matthew Huntingford, Zenith; media planning: Michaelides &

Bednash; creative: HHCL & Partners.



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