MEDIA CHOICE

Jonathan Durden, a partner at New PHD, chooses the Paramount Comedy Channel’s Prince of Darkness stunt that appeared on the Guardian’s front page last Friday. ’Another great stunt - like the Teddy Bear Alliance and Mexicans for Portillo. That night I saw a filmed version of Mandelson on the channel in World of Paramount. Front page of the Guardian; an hilarious on-air sketch; zero cost.’ The idea for the stunt came from Paramount’s marketing director, Dan Brooke.

Jonathan Durden, a partner at New PHD, chooses the Paramount Comedy

Channel’s Prince of Darkness stunt that appeared on the Guardian’s front

page last Friday. ’Another great stunt - like the Teddy Bear Alliance

and Mexicans for Portillo. That night I saw a filmed version of

Mandelson on the channel in World of Paramount. Front page of the

Guardian; an hilarious on-air sketch; zero cost.’ The idea for the stunt

came from Paramount’s marketing director, Dan Brooke.



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