Jonathan Durden, a partner at New PHD, chooses the Paramount Comedy Channel’s Prince of Darkness stunt that appeared on the Guardian’s front page last Friday. ’Another great stunt - like the Teddy Bear Alliance and Mexicans for Portillo. That night I saw a filmed version of Mandelson on the channel in World of Paramount. Front page of the Guardian; an hilarious on-air sketch; zero cost.’ The idea for the stunt came from Paramount’s marketing director, Dan Brooke.
Jonathan Durden, a partner at New PHD, chooses the Paramount Comedy
Channel’s Prince of Darkness stunt that appeared on the Guardian’s front
page last Friday. ’Another great stunt - like the Teddy Bear Alliance
and Mexicans for Portillo. That night I saw a filmed version of
Mandelson on the channel in World of Paramount. Front page of the
Guardian; an hilarious on-air sketch; zero cost.’ The idea for the stunt
came from Paramount’s marketing director, Dan Brooke.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.png)
