Jonathan Durden, a partner at New PHD, chooses the Paramount Comedy Channel’s Prince of Darkness stunt that appeared on the Guardian’s front page last Friday. ’Another great stunt - like the Teddy Bear Alliance and Mexicans for Portillo. That night I saw a filmed version of Mandelson on the channel in World of Paramount. Front page of the Guardian; an hilarious on-air sketch; zero cost.’ The idea for the stunt came from Paramount’s marketing director, Dan Brooke.
Jonathan Durden, a partner at New PHD, chooses the Paramount Comedy
Channel’s Prince of Darkness stunt that appeared on the Guardian’s front
page last Friday. ’Another great stunt - like the Teddy Bear Alliance
and Mexicans for Portillo. That night I saw a filmed version of
Mandelson on the channel in World of Paramount. Front page of the
Guardian; an hilarious on-air sketch; zero cost.’ The idea for the stunt
came from Paramount’s marketing director, Dan Brooke.
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