MEDIA CHOICE

Emma Hall chooses the Ford Escort ’what do you do in yours?’ TV ad which ran during Channel 4’s Sunday coverage of the Tour de France.

Emma Hall chooses the Ford Escort ’what do you do in yours?’ TV ad

which ran during Channel 4’s Sunday coverage of the Tour de France.



’As an ex-Tour de France widow, I have found myself actually enjoying

the coverage, particularly those muscular thighs on the screen. Ogilvy &

Mather’s Ford ad didn’t deprive me of those slick Lycra-clad bodies, and

managed to transform the Escort into a thrilling, action-packed car as

it pursued the race.’ Media planner, Ben Soppitt; media buyers, Hal

Kayali and Rory Lindsay, all at the Network; creative, Ogilvy & Mather.



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