Eleanor Trickett chooses the Mates ad that appeared in Q, opposite
an interview with Sheryl Crow: ’Such close attention to editorial detail
is rarely seen - and this is such a great example I can’t believe it
isn’t just a happy coincidence. The interviewer veers off the general
music/Eric Clapton topics and starts asking Crow about her lifestyle.
She replies to his cheeky question about her attitude to condoms with a
full endorsement which runs over to the next page - via a full-page ad
for Mates with great creative to boot. Breathtaking.’ Planned and bought
by Daliah Reinhold at BBJ Media Services, creative by Ray Leach EMO.