MEDIA CHOICE

Claire Beale chooses the poster ads for the Terence Donovan photographic exhibition running at the Museum of London: ’When you think about it, poster sites are just big blank canvases and this campaign takes that literally and uses the sites as a sort of cinema screen to project images from the Donovan collection. It’s a great, innovative way of taking the exhibition on to the streets.’ Media planning by John Harlow and Jean Ash from Rocket; media buying by Adam MacGregor from Outdoor Connection; creative by Circus.

Claire Beale chooses the poster ads for the Terence Donovan

photographic exhibition running at the Museum of London: ’When you think

about it, poster sites are just big blank canvases and this campaign

takes that literally and uses the sites as a sort of cinema screen to

project images from the Donovan collection. It’s a great, innovative way

of taking the exhibition on to the streets.’ Media planning by John

Harlow and Jean Ash from Rocket; media buying by Adam MacGregor from

Outdoor Connection; creative by Circus.



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