Claire Beale chooses the poster ads for the Terence Donovan
photographic exhibition running at the Museum of London: ’When you think
about it, poster sites are just big blank canvases and this campaign
takes that literally and uses the sites as a sort of cinema screen to
project images from the Donovan collection. It’s a great, innovative way
of taking the exhibition on to the streets.’ Media planning by John
Harlow and Jean Ash from Rocket; media buying by Adam MacGregor from
Outdoor Connection; creative by Circus.