Mairi Clark chooses the reworked Pizza Hut ad with the former
Chelsea manager, Ruud Gullit, screened on Sky during Chelsea’s clash
with Arsenal last week: ’Everyone expected Pizza Hut to drop Gullit
after his dismissal but it used the situation to its advantage. Chelsea
fans were in the pub at half-time when this spot showing Gullit’s CV
came on the TV. An example of celebrity endorsement backfiring but
turned around by clever buying and good thinking.’ Media planner/buyer:
Emma Paynter, IDK, creative: Abbott Mead Vickers BBDO.