Claire Beale chooses the Absolut Vodka ads in the April issue of
Esquire. ’The world’s first official interview with OJ Simpson since his
civil trial may be raking over old bones, but Absolut Vodka’s Absolut
Evidence ad capitalised on the feature with a fine example of smart
media placement. It deserves full marks for opportunistic creative
thinking.’ Media planner: James Layfield; media buyer: Gareth Williams,
TMD Carat; creative: TBWA Simons Palmer.