MEDIA CHOICE

Claire Beale chooses the poster for the Volkswagen Polo, running on Admedia poster sites on Granada service station forecourts nationwide: ’Being such a superlative driver, while all around me are maniacs, I love the idea of relieving road-rage tension by popping a bit of bubble wrap - something I’m addicted to anyway, as my weary colleagues will testify.

Claire Beale chooses the poster for the Volkswagen Polo, running on

Admedia poster sites on Granada service station forecourts nationwide:

’Being such a superlative driver, while all around me are maniacs, I

love the idea of relieving road-rage tension by popping a bit of bubble

wrap - something I’m addicted to anyway, as my weary colleagues will

testify.



This is another great example of how innovative and versatile the

outdoor medium really is.’ Media planning: Piers Taylor at BBJ Media

Services; media buying: Jonathan Nagger at Admedia; creative: BMP DDB.



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