Claire Beale chooses the poster for the Volkswagen Polo, running on
Admedia poster sites on Granada service station forecourts nationwide:
’Being such a superlative driver, while all around me are maniacs, I
love the idea of relieving road-rage tension by popping a bit of bubble
wrap - something I’m addicted to anyway, as my weary colleagues will
testify.
This is another great example of how innovative and versatile the
outdoor medium really is.’ Media planning: Piers Taylor at BBJ Media
Services; media buying: Jonathan Nagger at Admedia; creative: BMP DDB.
