Media Choice:

John Owen chooses the Hula Hoops tactical ads, running in Newcastle United’s match programmes to greet the arrival of King Kenny Dalglish as Kevin Keegan’s successor. ’It’s always nice when people spot opportunities for tactical ads and even nicer when they actually use them. I trust the refreshment stalls at the ground were stocked up with extra packets of Hula Hoops to meet the inevitable surge in demand.’ Media planner/buyer: Ben Sjogren, Leo Burnett; creative agency: Publicis

John Owen chooses the Hula Hoops tactical ads, running in Newcastle

United’s match programmes to greet the arrival of King Kenny Dalglish as

Kevin Keegan’s successor. ’It’s always nice when people spot

opportunities for tactical ads and even nicer when they actually use

them. I trust the refreshment stalls at the ground were stocked up with

extra packets of Hula Hoops to meet the inevitable surge in demand.’

Media planner/buyer: Ben Sjogren, Leo Burnett; creative agency:

Publicis



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