Phil Holder, creative director of Holder Henry Pearce & Bailey, chooses the launch of the children’s drink, Ovaltine Power, which included sponsoring Cartoon Network’s record attempt at showing the most cartoons on TV in a day. ’I didn’t think seven-year-olds would drink a hot beverage, but I’ve discovered Ovaltine Power in the cupboard and my kids love Cartoon Network. The ’mugging’ of the event is a sound strategy.’ Media buyer: Hamish Davis, CIA Medianetwork; creative: in-house.
Phil Holder, creative director of Holder Henry Pearce & Bailey,
chooses the launch of the children’s drink, Ovaltine Power, which
included sponsoring Cartoon Network’s record attempt at showing the most
cartoons on TV in a day. ’I didn’t think seven-year-olds would drink a
hot beverage, but I’ve discovered Ovaltine Power in the cupboard and my
kids love Cartoon Network. The ’mugging’ of the event is a sound
strategy.’ Media buyer: Hamish Davis, CIA Medianetwork; creative:
in-house.
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