MEDIA CHOICE

Phil Holder, creative director of Holder Henry Pearce & Bailey, chooses the launch of the children’s drink, Ovaltine Power, which included sponsoring Cartoon Network’s record attempt at showing the most cartoons on TV in a day. ’I didn’t think seven-year-olds would drink a hot beverage, but I’ve discovered Ovaltine Power in the cupboard and my kids love Cartoon Network. The ’mugging’ of the event is a sound strategy.’ Media buyer: Hamish Davis, CIA Medianetwork; creative: in-house.

Phil Holder, creative director of Holder Henry Pearce & Bailey,

chooses the launch of the children’s drink, Ovaltine Power, which

included sponsoring Cartoon Network’s record attempt at showing the most

cartoons on TV in a day. ’I didn’t think seven-year-olds would drink a

hot beverage, but I’ve discovered Ovaltine Power in the cupboard and my

kids love Cartoon Network. The ’mugging’ of the event is a sound

strategy.’ Media buyer: Hamish Davis, CIA Medianetwork; creative:

in-house.



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