MEDIA CHOICE

Claire Beale chooses the Intel ad which appeared in Sunday’s SuperBowl coverage on Channel 4: ’If you’re going to advertise in one of the biggest global sporting events of the year, you might as well make the most of it, which is exactly what Intel did by creating the first global interactive TV ad. It appeared alongside a spot for Nasdaq which focused on Intel’s business performance, multiplying the impact.’ Media through Mediapolis - planner/buyers: Adrian Carpenter for Intel, Chris Eagle for Nasdaq

Claire Beale chooses the Intel ad which appeared in Sunday’s

SuperBowl coverage on Channel 4: ’If you’re going to advertise in one of

the biggest global sporting events of the year, you might as well make

the most of it, which is exactly what Intel did by creating the first

global interactive TV ad. It appeared alongside a spot for Nasdaq which

focused on Intel’s business performance, multiplying the impact.’ Media

through Mediapolis - planner/buyers: Adrian Carpenter for Intel, Chris

Eagle for Nasdaq



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