MEDIA CHOICE

Tony Wheble, the vice-president of sales at Flextech, chooses the Pepsi ad which ran in the break of the Manchester United/Juventus match on ITV last Wednesday: ’As a devout Cockney Red, this was the media event of the week for me. The centre break in the heart-stopping match was expertly hijacked by BMP OMD with the best Pepsi ad I’ve seen since the classic 70s lip-smacking-thirst quenching campaign. It was also a relief to see that Pepsi has seen the error of its ways by dropping blue in favour of the Reds.’ Media planning and buying by Peter Belkin and Matt Hales at BMP OMD; creative by CLM BBDO.

Tony Wheble, the vice-president of sales at Flextech, chooses the

Pepsi ad which ran in the break of the Manchester United/Juventus match

on ITV last Wednesday: ’As a devout Cockney Red, this was the media

event of the week for me. The centre break in the heart-stopping match

was expertly hijacked by BMP OMD with the best Pepsi ad I’ve seen since

the classic 70s lip-smacking-thirst quenching campaign. It was also a

relief to see that Pepsi has seen the error of its ways by dropping blue

in favour of the Reds.’ Media planning and buying by Peter Belkin and

Matt Hales at BMP OMD; creative by CLM BBDO.



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